First, I would like to take a moment to define the word "Sustainability" in today's context. The most common definition is "Meeting the needs of today's generation, without sacrificing the ability of tomorrow's generation to meet their needs" (Brundtland Commission). In other words, sustainability has to do with much more than just profits. It also involves how our businesses impact people's lives as well as our impact on the planet.
It’s been over two years since the National Association of Eco-Friendly Salons & Spas has launched. I just recently finished MBA studies in Sustainable Business and at this point I feel the need to ask the question above. By now most of us have heard the word sustainability. Some have made small or even large changes to incorporate sustainable business practices into their daily lives, but where are we as an industry? Are our business partners offering more “green” products and education? Are our clients asking for “greener” alternatives or do they just accept our industry as anything but “Green”.
Over the next few months, I will be asking these questions to salon and spa owners, industry manufacturers and educators. I would love any thoughts you may have that will give me insight to another question. Is the National Association of Eco-Friendly Salon & Spas a valuable asset or just a little ahead of its time?
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