Cradle to Cradle is: Using environmentally safe and healthy material / Design for material reutilization such and recycling or composting / Energy efficiency & the use of renewable energy / Efficient use of water and maximum water quality association with production / Instituting strategies for social responsiblilty.
Congratulations AVEDA for achieving Cradle to Cradle Certification!
Recently AVEDA was awarded Cradle to Cradle certification for seven of its products, while receiving DuPont’s Award in packaging Vintage Clove using 96% recycled content for its bottles & 100% recycled content for its bottle caps. 100% recycled caps are made possible through AVEDA’s program that collects and recycles plastic caps.
AVEDA does not make false organic claims. They are very transparent in what the company does as a whole. Their mission: Care for the world we live in, from the products we make to the ways in which we give back to society.
It may be impossible to be completely green, but if there is a Brown to Green Meter, AVEDA leans heavily toward GREEN. This is what places them on the Member’s Source Guide.
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