If you are thinking that being GREEN so to speak is just a trend or if it is worth the effort to make changes in your business and personal habits, let me assure you... THIS IS NOT JUST A TREND!
I recently attended a sustainability summit geared toward owners of large manufacturing facilities and the message there was clear. If your business doesn't have a sustainability plan in place, you can't do business with us. In some states local governments have begun to tax businesses by the size of their CO2 emissions and water consumption. Federal tax incentives will increase for those taking measures to use less energy and water, something the salon and spa industry use a lot of. Go to NAEFSS.org for more information.
If you are a member of the National Association of Eco-Friendly Salons & Spas, you are on the right track, if you are not, take the first step and join.
