Are you available 24/7? Do you let yourself get interrupted from conversations, at meetings, while in the bathroom? Do you feel you must answer a voicemail or e-mail immediately or you may lose business, or miss out on a personal event? Do you expect others to take your call no matter when you call or what the other person is doing? Are you frustrated when your e-mail is not answered while you stare at the screen after just pushing send? Well if you answered yes to any of these questions, I have some news for you…WE ARE NOT ALL BRAIN SURGEONS!!!
You know technology is a wonderful thing but as with all new things, we don’t have past generations to teach us how to use it wisely. Have you ever noticed a person driving erratically, I used to think the person ahead of me was a drunk driver only to find out their head is down because they are TEXTING! Have you ever tried to have a conversation with someone, only to be interrupted constantly by their phone? This is especially bothersome while I am in an appointment, paying for someone’s time. The sign of a true professional is one who will devote their time to the task at hand.
It sounds like I am gripping but I am really making a plea to all to live in the moment and be present with who you are and what you are doing. Some people will boast of their ability to multi task, in reality they are doing many things at once and not one thing to the best of their ability. So remember, we aren’t all brain surgeons, but we are all capable of enjoying positive connections with each other, even if it doesn’t come as fast as the press of a button.
Monday, November 2, 2009
Monday, October 12, 2009
Expoloring the top 10 "Signs of Greenwashing"
Greenwashing – A form of Marketing or Public Relations that link a business to environmental causes while practicing unsustainable business strategies.
The following is a list from Greenbiz.com, pointing out areas to watch were Greenwashing occurs. I have added a few comments I think are relevant to the cause for our industry.
1. Fluffy Language – Words or terms with no clear meaning (e.g. “eco-friendly”) though I think the term eco-friendly is grossly over used; there are times when the word is used to get right to the point and is accompanied by clear definition. Don’t be afraid to use these terms, just be prepared to back them up.
2. Green product vs. dirty company – This refers to companies who make green products but do not close the loop by using green packaging or employing green business strategies during the manufacturing processes. What good is producing a green product if you leave a larger than necessary carbon footprint.
3. Suggestive Pictures – Green images that indicate an unjustified green impact (e.g. flowers blooming from exhaust pipes) Companies do this because consumers respond to visuals even if they are misleading, don’t be fooled.
4. Irrelevant claims – Emphasizing on a tiny green attribute when everything else is not green. When a company is looking to increase sales they look to trends to see where they fit in. Anything Green is Hot right now so a company will do one green thing and ride it for all it’s worth.
5. Best in Class – Indicating they are slightly greener than the rest, even if the rest are pretty terrible. And says who? Again many consumers will just assume this statement is backed up by fact.
6. Just not credible – Eco-Friendly cigarettes – Greening a dangerous product doesn’t make it safe. Here again the company is just jumping on the green bandwagon to make more sales, not because they can offer any environmental improvement to the quality of life.
7. Jargon - Information that only a scientist could check or understand. My personal favorite and struggle to promote and support true green products and practices. I depend on experts in other fields and my members to let me know if something is not what it says it is.
8. Imaginary friends - A label that looks like a third party endorsement except that it’s made up. Everyone is making up their own seal these days and there is no regulation at the moment to protect the consumer. Made up seals are not necessarily bad, and you will see many as the green movement grows. There is no regulation for these seals so make sure the requirements make sense to you. Third part endorsements are typically the best way to discover a product or service is what it says it is.
9. No Proof. It could be right, but where the evidence? This is where transparency comes in. Try “Show & Tell” with facts to back up your claims.
10. Out right lying – Totally fabricated claims or data. Marketers can be very good at deception. Don’t feel bad if you are fooled, learn from it. Remember “Fool me once, shame on you . Fool me twice, shame on me.”
These are just some of the ways a business will use the green movement to their advantage. Your best defense is to be informed and do your best to support companies whose efforts are measurable. Keep in mind, a company is not going to throw out their best seller to be considered a green company. There are many consumers out there that will not switch from their favorite products to a green product line. In those cases it’s nice to know you are doing business with a company who is practicing other green business strategies in order to compensate for the product they are making, such as purchasing energy credits for manufacturing the original brand while offering an alternative to those who want to be loyal to the company without using less than green products. The best you can do is be aware and stay informed.
The following is a list from Greenbiz.com, pointing out areas to watch were Greenwashing occurs. I have added a few comments I think are relevant to the cause for our industry.
1. Fluffy Language – Words or terms with no clear meaning (e.g. “eco-friendly”) though I think the term eco-friendly is grossly over used; there are times when the word is used to get right to the point and is accompanied by clear definition. Don’t be afraid to use these terms, just be prepared to back them up.
2. Green product vs. dirty company – This refers to companies who make green products but do not close the loop by using green packaging or employing green business strategies during the manufacturing processes. What good is producing a green product if you leave a larger than necessary carbon footprint.
3. Suggestive Pictures – Green images that indicate an unjustified green impact (e.g. flowers blooming from exhaust pipes) Companies do this because consumers respond to visuals even if they are misleading, don’t be fooled.
4. Irrelevant claims – Emphasizing on a tiny green attribute when everything else is not green. When a company is looking to increase sales they look to trends to see where they fit in. Anything Green is Hot right now so a company will do one green thing and ride it for all it’s worth.
5. Best in Class – Indicating they are slightly greener than the rest, even if the rest are pretty terrible. And says who? Again many consumers will just assume this statement is backed up by fact.
6. Just not credible – Eco-Friendly cigarettes – Greening a dangerous product doesn’t make it safe. Here again the company is just jumping on the green bandwagon to make more sales, not because they can offer any environmental improvement to the quality of life.
7. Jargon - Information that only a scientist could check or understand. My personal favorite and struggle to promote and support true green products and practices. I depend on experts in other fields and my members to let me know if something is not what it says it is.
8. Imaginary friends - A label that looks like a third party endorsement except that it’s made up. Everyone is making up their own seal these days and there is no regulation at the moment to protect the consumer. Made up seals are not necessarily bad, and you will see many as the green movement grows. There is no regulation for these seals so make sure the requirements make sense to you. Third part endorsements are typically the best way to discover a product or service is what it says it is.
9. No Proof. It could be right, but where the evidence? This is where transparency comes in. Try “Show & Tell” with facts to back up your claims.
10. Out right lying – Totally fabricated claims or data. Marketers can be very good at deception. Don’t feel bad if you are fooled, learn from it. Remember “Fool me once, shame on you . Fool me twice, shame on me.”
These are just some of the ways a business will use the green movement to their advantage. Your best defense is to be informed and do your best to support companies whose efforts are measurable. Keep in mind, a company is not going to throw out their best seller to be considered a green company. There are many consumers out there that will not switch from their favorite products to a green product line. In those cases it’s nice to know you are doing business with a company who is practicing other green business strategies in order to compensate for the product they are making, such as purchasing energy credits for manufacturing the original brand while offering an alternative to those who want to be loyal to the company without using less than green products. The best you can do is be aware and stay informed.
Tuesday, October 6, 2009
Sustainability, a personal view
The fall of our Nation’s economy and Climate change, are two of the events that have impacted our view of the word sustainability. One fueled by greed, tipped off by the failing housing market and the other fueled by green house gas emissions and the ambivalence of people as to how their actions are effecting our environment. Though seemingly unconnected, we know better, we used up currency as well as our natural resources as if there was a never ending supply.1 We were a run-a-way freight train heading for disaster, and these two events touched most people in some way.
Enter the new buzz word “Sustainability” not new to those who have been fighting for environmental reform. But know, most are not studying sustainability and making it there life’s work. Most will not think about sustainable practices because they are going through life with blinders on focusing on their immediate wants and needs. The definition of sustainability has been vague at most and used to assist those who wish to attach themselves to the trend of being environmentally responsible, while in reality they are not.2 It’s my hope that transparency becomes the norm so others can differentiate between those who are green and those who are Greenwashing.
Past history and a combination of other cultural and world views are essential to successfully implementing sustainable practices. Sustainability, related to survival in business terms, means making profits for your stakeholders. In regards to life itself, the stakeholders are the human race and Mother Earth, and profits are clean air, pure water, beautiful forests and healthy human beings. We all have rights to enjoy the gifts of the earth, exploiting those gifts to extinction would ultimately lead to extinction of the human race.3 As always education and communication is the key to a Sustainable life. The definition of sustainability will always evolve to meet the current needs of society, while the focus will remain be to live in harmony with the environment.
References:
1. Anderson,R.( ).The Business Logic of Sustainability. Ted Talk. Retrieved (October 5 2009)from http://www.youtube.com/watch?v=PKMoOL16WD4
2. AtKisson, A. (Sept.-Nov.2001).A Quest for Sustainability. IONS Review #57. 4. Retrieved (October 5 2009)from http://www.noetic.org/publications/review/issue57/main.cfm?page=r57 AtKisson.html
3. Our Responsibility to The Seventh Generation: Indigenous Peoples and Sustainable Development. P19. Retrieved (October 5 2009)from http://www.ilsd.org/pdf/seventh gen.pdf
Enter the new buzz word “Sustainability” not new to those who have been fighting for environmental reform. But know, most are not studying sustainability and making it there life’s work. Most will not think about sustainable practices because they are going through life with blinders on focusing on their immediate wants and needs. The definition of sustainability has been vague at most and used to assist those who wish to attach themselves to the trend of being environmentally responsible, while in reality they are not.2 It’s my hope that transparency becomes the norm so others can differentiate between those who are green and those who are Greenwashing.
Past history and a combination of other cultural and world views are essential to successfully implementing sustainable practices. Sustainability, related to survival in business terms, means making profits for your stakeholders. In regards to life itself, the stakeholders are the human race and Mother Earth, and profits are clean air, pure water, beautiful forests and healthy human beings. We all have rights to enjoy the gifts of the earth, exploiting those gifts to extinction would ultimately lead to extinction of the human race.3 As always education and communication is the key to a Sustainable life. The definition of sustainability will always evolve to meet the current needs of society, while the focus will remain be to live in harmony with the environment.
References:
1. Anderson,R.( ).The Business Logic of Sustainability. Ted Talk. Retrieved (October 5 2009)from http://www.youtube.com/watch?v=PKMoOL16WD4
2. AtKisson, A. (Sept.-Nov.2001).A Quest for Sustainability. IONS Review #57. 4. Retrieved (October 5 2009)from http://www.noetic.org/publications/review/issue57/main.cfm?page=r57 AtKisson.html
3. Our Responsibility to The Seventh Generation: Indigenous Peoples and Sustainable Development. P19. Retrieved (October 5 2009)from http://www.ilsd.org/pdf/seventh gen.pdf
Monday, September 21, 2009
Who is your Target Market?
I’m talking about your Target Market in life. We all surround ourselves with certain types of people. Maybe these people do the same type of work we do, enjoy the same hobbies, have the same values, or earn the same level of income. Many people believe you must surround yourself with successful people in order to be successful. They will categorize others into one of two categories, winners and losers, there is no in-between.
I happen to have a different take on the subject. I believe that all people have value and that others come into your life to enhance it, either by promoting your individual cause or to provide contrast to your beliefs. What if people come into your life to allow you to "be" who you say you are. For example: you say you are a person who is respectful of others beliefs. Then someone with contrasting beliefs would have to come into your life and try to get under your skin. Really, you cannot practice being an accepting person if you surround yourself with those who will only agree with you. A thing cannot exist without its opposite; there can be no tall if everyone is the same height. If everyone weighed 150lbs, light and heavy could not exist.
So maybe we should think about the value we place on others, and realize we all have value even if it doesn’t seem apparent. Take for instance going to a sporting event, a professional football game if you will. To me, the most important person at the stadium is the Janitor. I am always thankful to the person who decided to show up and take pride in their job resulting in clean restrooms. I believe the janitor did more to enhance my visit to the stadium than the professional football player getting paid millions to play a game. Don’t get me wrong, I love football, but a dirty restroom can ruin my experience more than a missed pass.
So where does your value lie? We all have something or things we are good at. We all have a gift or talent. Do you use your gift to place yourself above others, or do you share your gift, becoming the teacher to cultivate and help others rise up, even if someday, they rise above you? My personal Target Market is those who will enrich my life and those who will allow me the honor of enriching theirs. I am grateful to be surrounded by both.
I happen to have a different take on the subject. I believe that all people have value and that others come into your life to enhance it, either by promoting your individual cause or to provide contrast to your beliefs. What if people come into your life to allow you to "be" who you say you are. For example: you say you are a person who is respectful of others beliefs. Then someone with contrasting beliefs would have to come into your life and try to get under your skin. Really, you cannot practice being an accepting person if you surround yourself with those who will only agree with you. A thing cannot exist without its opposite; there can be no tall if everyone is the same height. If everyone weighed 150lbs, light and heavy could not exist.
So maybe we should think about the value we place on others, and realize we all have value even if it doesn’t seem apparent. Take for instance going to a sporting event, a professional football game if you will. To me, the most important person at the stadium is the Janitor. I am always thankful to the person who decided to show up and take pride in their job resulting in clean restrooms. I believe the janitor did more to enhance my visit to the stadium than the professional football player getting paid millions to play a game. Don’t get me wrong, I love football, but a dirty restroom can ruin my experience more than a missed pass.
So where does your value lie? We all have something or things we are good at. We all have a gift or talent. Do you use your gift to place yourself above others, or do you share your gift, becoming the teacher to cultivate and help others rise up, even if someday, they rise above you? My personal Target Market is those who will enrich my life and those who will allow me the honor of enriching theirs. I am grateful to be surrounded by both.
Monday, August 24, 2009
Information Overload
How many of you subscribe to information e-zines that appear in your inbox daily, weekly, monthly? And how many of you don’t get around to opening the e-zines, resulting in a pile up in your inbox or folder you have created?
We live in a world full of information overload. We come across valuable information and out of fear of not retaining that information we, hold on to it, file it away, or put it on a stack of papers to be read another time. The thing is, most of the time we keep getting a continual flow of information that we don't have immediate time for and our pile gets larger and larger until we get to the point where we start throwing information out.
NAEFSS sends out e-zines on a monthly basis. The rule of thumb is not to send them more than weekly or less than monthly. Still, sending them out monthly, only about 60%-75% get opened. We want to let our Members know that our e-zines, (One Green Thing – Free Eco-Tips) are always copied in our monthly newsletter, which are then placed in the newsletter archives for future reference. If you want to review information from the newsletter you won't have to keep it in your inbox, just go to the archives tab.
We want to help with information overload by not bombarding our members with too much information that can not be read in a short amount of time, while addressing specific concerns through the Member’s Forum. We hope you are enjoying the information from our “Ask the Expert” section of our newsletter as well as the Member’s Source Guide.
Enjoy the day!
We live in a world full of information overload. We come across valuable information and out of fear of not retaining that information we, hold on to it, file it away, or put it on a stack of papers to be read another time. The thing is, most of the time we keep getting a continual flow of information that we don't have immediate time for and our pile gets larger and larger until we get to the point where we start throwing information out.
NAEFSS sends out e-zines on a monthly basis. The rule of thumb is not to send them more than weekly or less than monthly. Still, sending them out monthly, only about 60%-75% get opened. We want to let our Members know that our e-zines, (One Green Thing – Free Eco-Tips) are always copied in our monthly newsletter, which are then placed in the newsletter archives for future reference. If you want to review information from the newsletter you won't have to keep it in your inbox, just go to the archives tab.
We want to help with information overload by not bombarding our members with too much information that can not be read in a short amount of time, while addressing specific concerns through the Member’s Forum. We hope you are enjoying the information from our “Ask the Expert” section of our newsletter as well as the Member’s Source Guide.
Enjoy the day!
Monday, August 17, 2009
Dance Like No One's Watching
I came across this commencement speech, I don't know who wrote it and I am not taking credit for it. But I will take credit for applying the wisdom derived from this speech. It is a life lesson I have sent to my daughters who struggled at various times while beginning their young adult lives. It must have made sense to them because it came back to me during a time when I had seemed to have lost my way, sent back with a heading that read "Some of Your Own Medicine". I now keep it posted in my office to remind me to live in and appreciate the moment. Enjoy!
We convince ourselves that life will be better after we get married, have a baby, than another. Then we are frustrated that the kids aren't old enough and we'll be more content when they are. After that, we're frustrated that we have teenagers to deal with. We will certainly be happy when they are out the that stage. We tell ourselves that our life will be complete when our spouse gets his or her act together, when we get a nicer car, are able to go on a nice vacation, when we retire.
The truth is, there's no better time to be happy than right now. If not now, when? Your life will always be filled with challenges. It's best to admit this to yourself and decide to be happy anyway. One of my favorite quotes comes from Alfred D. Souza. He said, "For a long time it had seemed to me that life was about to begin - real life. But there was always some obstacle in the way, something to be gotten through first, some unfinished business, time still to be served, a debt to be paid, Then life would begin. At last it dawned on me that these obstacles were my life". This perspective has helped me to see the there is no way to happiness. Happiness IS the way.
So, treasure every moment that you have. And treasure it more because you shared it with someone special, special enough to spend your time...and remember. So stop waiting until you finish school, until you go back to school, until you lose ten pounds, until you gain ten pounds, until you have kids, until your kids leave the house, until you start work, until you retier, until you get married, until you get divorced, until Friday night, until Sunday morning, until you get a new car or home, until your car or home is paid off, until spring, until summer, until fall, until winter, until you are off welfare, until the first or the fifteenth, until your song comes on , until you've had a drink, until you've sobered up until you die, until you are born again to decide that there is no better time that right now to be happy...
Happiness is a jouney, not a destination.
Thought for the day:
Work like you don't need the money,
Love like you've never been hurt,
And dance like no one's watching!!!
Happy Monday everyone, Enjoy the day!
We convince ourselves that life will be better after we get married, have a baby, than another. Then we are frustrated that the kids aren't old enough and we'll be more content when they are. After that, we're frustrated that we have teenagers to deal with. We will certainly be happy when they are out the that stage. We tell ourselves that our life will be complete when our spouse gets his or her act together, when we get a nicer car, are able to go on a nice vacation, when we retire.
The truth is, there's no better time to be happy than right now. If not now, when? Your life will always be filled with challenges. It's best to admit this to yourself and decide to be happy anyway. One of my favorite quotes comes from Alfred D. Souza. He said, "For a long time it had seemed to me that life was about to begin - real life. But there was always some obstacle in the way, something to be gotten through first, some unfinished business, time still to be served, a debt to be paid, Then life would begin. At last it dawned on me that these obstacles were my life". This perspective has helped me to see the there is no way to happiness. Happiness IS the way.
So, treasure every moment that you have. And treasure it more because you shared it with someone special, special enough to spend your time...and remember. So stop waiting until you finish school, until you go back to school, until you lose ten pounds, until you gain ten pounds, until you have kids, until your kids leave the house, until you start work, until you retier, until you get married, until you get divorced, until Friday night, until Sunday morning, until you get a new car or home, until your car or home is paid off, until spring, until summer, until fall, until winter, until you are off welfare, until the first or the fifteenth, until your song comes on , until you've had a drink, until you've sobered up until you die, until you are born again to decide that there is no better time that right now to be happy...
Happiness is a jouney, not a destination.
Thought for the day:
Work like you don't need the money,
Love like you've never been hurt,
And dance like no one's watching!!!
Happy Monday everyone, Enjoy the day!
Monday, August 10, 2009
You Deserve a Break Today
OK so you’ve heard this one before, but really, give yourself a break! Let’s all be Green, yes, but let’s not beat ourselves or our neighbors up for being the brown little buggers we have turned out to be. Let’s assume we didn’t know what we were doing when we started trashing the Earth. I used to look at litter bugs and get upset when they didn’t throw their trash in the garbage. Now I find myself getting mad at myself if I don’t recycle when I am away from home, as if I am littering. Well that’s kind of good, it means I am changing old thought patterns but really let’s not go overboard!
I would like to suggest being kinder to yourself and neighbors. Realize you make decisions based on what you know now. It isn’t until you have followed through with your decisions that you will realize whether they were good ones and reflect the person you say you are, or if they are not. If your decisions are good, and that is relative to what your intentions are, then continue on. But if they are bad, and no decision is inherently bad just bad for you if it doesn’t let you be the person you set out to be, then change.
Change is constant ~ Change is good.
I would like to suggest being kinder to yourself and neighbors. Realize you make decisions based on what you know now. It isn’t until you have followed through with your decisions that you will realize whether they were good ones and reflect the person you say you are, or if they are not. If your decisions are good, and that is relative to what your intentions are, then continue on. But if they are bad, and no decision is inherently bad just bad for you if it doesn’t let you be the person you set out to be, then change.
Change is constant ~ Change is good.
Monday, August 3, 2009
Cradle to Cradle
Cradle to Cradle is: Using environmentally safe and healthy material / Design for material reutilization such and recycling or composting / Energy efficiency & the use of renewable energy / Efficient use of water and maximum water quality association with production / Instituting strategies for social responsiblilty.
Congratulations AVEDA for achieving Cradle to Cradle Certification!
Recently AVEDA was awarded Cradle to Cradle certification for seven of its products, while receiving DuPont’s Award in packaging Vintage Clove using 96% recycled content for its bottles & 100% recycled content for its bottle caps. 100% recycled caps are made possible through AVEDA’s program that collects and recycles plastic caps.
AVEDA does not make false organic claims. They are very transparent in what the company does as a whole. Their mission: Care for the world we live in, from the products we make to the ways in which we give back to society.
It may be impossible to be completely green, but if there is a Brown to Green Meter, AVEDA leans heavily toward GREEN. This is what places them on the Member’s Source Guide.
Congratulations AVEDA for achieving Cradle to Cradle Certification!
Recently AVEDA was awarded Cradle to Cradle certification for seven of its products, while receiving DuPont’s Award in packaging Vintage Clove using 96% recycled content for its bottles & 100% recycled content for its bottle caps. 100% recycled caps are made possible through AVEDA’s program that collects and recycles plastic caps.
AVEDA does not make false organic claims. They are very transparent in what the company does as a whole. Their mission: Care for the world we live in, from the products we make to the ways in which we give back to society.
It may be impossible to be completely green, but if there is a Brown to Green Meter, AVEDA leans heavily toward GREEN. This is what places them on the Member’s Source Guide.
Tuesday, July 28, 2009
DO YOU HAVE A GREEN AGENDA?
It’s been 3 months since Earth Day, and though you may have thought about implementing green business strategies, how many of them are actually in place? Have you been able to sustain a certain level of responsible business practices or has your commitment fallen by the wayside like resolutions of New Years Days past?
First, don’t feel bad, you’re not alone. Second, and more important, know that if you’re trying to make changes in everyday operations without incorporating the help of those around you, you may be making a big mistake. Don’t try to save the world by yourself. Take the following 9 steps to get things started and form your “Eco-Team”
1. Develop a Green mission statement - Post it where everyone will see it, staff as well as guests.
2. Develop a Sustainability plan – measure present water and energy usage and set goals for reducing those amounts using specific numbers and timelines. Remember it’s important to know what you are using now; you cannot improve on something that is not measured.
3. Put someone in charge – You will need someone to spearhead the salon/spa efforts to be green. A sustainability officer if you will, who is capable of being the water & energy monitor as well as the green cheerleader. This person can be the salon/spa owner, or manager or someone else you feel will share your passion for running an environmentally responsible business. Progress reports should be discussed at monthly staff meeting to make sure your business is on track to meet its goals.
4. Engage your staff - The best way to keep the excitement going is to get everyone involved. Encourage ideas and suggestions from staff. Post a Green Employee of the month based on the level of commitment to the goals set forth.
5. Get noticed - A message board in your salon labeled "One Green Thing" is a great place to showcase your green business strategies. Each month list one thing you are doing to be a greener Salon/Spa, and include the impact, that one thing, will have on the environment.
6. Encourage your guests to be involved -Develop an incentive program or contest if you will. Ask each guest if they would like to participate in "Project Green" (or whatever name you would like to use). Have them state one thing they do personally to improve the environment on a piece of paper and place it in a bowl. Each month draw a name from that bowl and award your guests with a gift. The gift could be a reusable bag displaying your salon/spa logo filled with organic Products, biodegradable files, bamboo brushes, you get the picture.
7. Don’t forget your Suppliers – Your carbon footprint reaches beyond the walls of your business. Make sure you are doing business with suppliers who share your commitment to the environment and have sustainability plans of their own. By doing this, you will be encouraging others to join your cause, as well as reinforce your image as an environmentally responsible member of the community.
8. Let your community know – Local newspaper editors are always looking for stories of interest and anything eco-friendly is hot right now. You may even get one to do a feature article on how your salon/spa is engaging staff, guests and suppliers to do everything they can to improve their environment and their community.
9. Be Transparent – Remember the old saying “Honesty is the best policy” Everyone is jumping on the green bandwagon. And with the new urgency to be green comes the prospect of Greenwashing. People are slowly becoming leery of false marketing claims that are not backed up by truthful documentation. You will experience setbacks as well as successes. It is important to post information regarding what you are doing now and what your goals are, what you are doing well and what areas need improvement. Your guests as well as the rest of the community will respect your efforts and honesty.
In closing remember, creating and sustaining an Eco-Friendly Salon & Spa does not have to be hard. Take one step at a time, incorporating small business practices that will result in large impacts on the environment. It may be difficult to be completely green, so let’s make every effort to be less brown.
First, don’t feel bad, you’re not alone. Second, and more important, know that if you’re trying to make changes in everyday operations without incorporating the help of those around you, you may be making a big mistake. Don’t try to save the world by yourself. Take the following 9 steps to get things started and form your “Eco-Team”
1. Develop a Green mission statement - Post it where everyone will see it, staff as well as guests.
2. Develop a Sustainability plan – measure present water and energy usage and set goals for reducing those amounts using specific numbers and timelines. Remember it’s important to know what you are using now; you cannot improve on something that is not measured.
3. Put someone in charge – You will need someone to spearhead the salon/spa efforts to be green. A sustainability officer if you will, who is capable of being the water & energy monitor as well as the green cheerleader. This person can be the salon/spa owner, or manager or someone else you feel will share your passion for running an environmentally responsible business. Progress reports should be discussed at monthly staff meeting to make sure your business is on track to meet its goals.
4. Engage your staff - The best way to keep the excitement going is to get everyone involved. Encourage ideas and suggestions from staff. Post a Green Employee of the month based on the level of commitment to the goals set forth.
5. Get noticed - A message board in your salon labeled "One Green Thing" is a great place to showcase your green business strategies. Each month list one thing you are doing to be a greener Salon/Spa, and include the impact, that one thing, will have on the environment.
6. Encourage your guests to be involved -Develop an incentive program or contest if you will. Ask each guest if they would like to participate in "Project Green" (or whatever name you would like to use). Have them state one thing they do personally to improve the environment on a piece of paper and place it in a bowl. Each month draw a name from that bowl and award your guests with a gift. The gift could be a reusable bag displaying your salon/spa logo filled with organic Products, biodegradable files, bamboo brushes, you get the picture.
7. Don’t forget your Suppliers – Your carbon footprint reaches beyond the walls of your business. Make sure you are doing business with suppliers who share your commitment to the environment and have sustainability plans of their own. By doing this, you will be encouraging others to join your cause, as well as reinforce your image as an environmentally responsible member of the community.
8. Let your community know – Local newspaper editors are always looking for stories of interest and anything eco-friendly is hot right now. You may even get one to do a feature article on how your salon/spa is engaging staff, guests and suppliers to do everything they can to improve their environment and their community.
9. Be Transparent – Remember the old saying “Honesty is the best policy” Everyone is jumping on the green bandwagon. And with the new urgency to be green comes the prospect of Greenwashing. People are slowly becoming leery of false marketing claims that are not backed up by truthful documentation. You will experience setbacks as well as successes. It is important to post information regarding what you are doing now and what your goals are, what you are doing well and what areas need improvement. Your guests as well as the rest of the community will respect your efforts and honesty.
In closing remember, creating and sustaining an Eco-Friendly Salon & Spa does not have to be hard. Take one step at a time, incorporating small business practices that will result in large impacts on the environment. It may be difficult to be completely green, so let’s make every effort to be less brown.
Monday, July 20, 2009
NAEFSS wants You!
Is your salon/spa committed to being GREEN? Maybe your business is Carbon Neutral, uses only natural and or organic products, and adds social & economic value to your surrounding community.
The National Association of Eco-Friendly Salons & Spas is all about building a community of like-minded business owners coming together to share ideas, concerns, and success stories involving green business strategies.
Some business owners are BIG on passion but small on experience. If you are a leader in greening the salon/spa industry, we invite you to contact us, share your stories, and become a valued member of our community.
This may seem like a commercial, really its more like reaching out to find others who share our passion for turning ours from an industry who uses a lot of water and energy while producing toxins into the air and water streams, into those who are thoughtful about using these resources efficiently and with respect to the environment around us.
Add value to your business by continuing to learn and stay connected to others who share your goals of healing the environment. Add value to others in this industry that could benefit from your experiences. Join the National Association of Eco-Friendly Salons and Spas. www.naefss.org.
The National Association of Eco-Friendly Salons & Spas is all about building a community of like-minded business owners coming together to share ideas, concerns, and success stories involving green business strategies.
Some business owners are BIG on passion but small on experience. If you are a leader in greening the salon/spa industry, we invite you to contact us, share your stories, and become a valued member of our community.
This may seem like a commercial, really its more like reaching out to find others who share our passion for turning ours from an industry who uses a lot of water and energy while producing toxins into the air and water streams, into those who are thoughtful about using these resources efficiently and with respect to the environment around us.
Add value to your business by continuing to learn and stay connected to others who share your goals of healing the environment. Add value to others in this industry that could benefit from your experiences. Join the National Association of Eco-Friendly Salons and Spas. www.naefss.org.
Monday, July 13, 2009
The Seventh Sin of Greenwashing
The topic in an interview by Joel Makower on GreenBiz radio was about the seventh sin of greenwashing, which is “Worshiping False Labels” The Eco-Revolution is occurring at a fast and furious pace, and greenwashing is running out of control. Greenwashing refers to companies marketing their products to appear green but do not tell the whole story. Some of the ways companies green wash is by being too vague, fibbing or employing business strategies that are the lesser of two evils.
The latest sin was exposed by Scott Case of Terra Choice. He talks about the realization that everywhere you look; companies are developing eco-seals without any substantial requirements behind them. You can also look up certifications and find there are many people and organizations willing to certify you or your business without any requirement except cash.
Presently there are no regulations to protect consumers against false seals. This is bad for consumers but also bad for legitimate organizations looking to make a difference. Eco-concern is not new but is still in its infant stage. Until there is some kind of general consensus, here are some things to look for behind the seal or certification.
Find out what conditions need to be met before the product can bare the seal. Is there a standardized model for certification requirements or is it hit or miss? Look for transparency behind the seal or certification.
You will find the National Association of Eco-Friendly Salons & Spas (NAEFSS) had developed a standardized model well before launching its Association. The certification process is complex and detailed. There are over 90 points available when addressing verification requirements in the certification packet. This is not LEED certification. It is NAEFSS certification developed by a LEED Accredited Professional dedicated to award certifications specifically suited toward the Salon & Spa industry.
Third Party certification is the best way to confirm a business is what it says it is. And NAEFSS has everything you are looking for in terms of true Certification. Go to www.naefss.org and register for certification today.
The latest sin was exposed by Scott Case of Terra Choice. He talks about the realization that everywhere you look; companies are developing eco-seals without any substantial requirements behind them. You can also look up certifications and find there are many people and organizations willing to certify you or your business without any requirement except cash.
Presently there are no regulations to protect consumers against false seals. This is bad for consumers but also bad for legitimate organizations looking to make a difference. Eco-concern is not new but is still in its infant stage. Until there is some kind of general consensus, here are some things to look for behind the seal or certification.
Find out what conditions need to be met before the product can bare the seal. Is there a standardized model for certification requirements or is it hit or miss? Look for transparency behind the seal or certification.
You will find the National Association of Eco-Friendly Salons & Spas (NAEFSS) had developed a standardized model well before launching its Association. The certification process is complex and detailed. There are over 90 points available when addressing verification requirements in the certification packet. This is not LEED certification. It is NAEFSS certification developed by a LEED Accredited Professional dedicated to award certifications specifically suited toward the Salon & Spa industry.
Third Party certification is the best way to confirm a business is what it says it is. And NAEFSS has everything you are looking for in terms of true Certification. Go to www.naefss.org and register for certification today.
Monday, July 6, 2009
Do you recycle away from home?
Went away for the weekend to a friend’s cottage. The trash generated in just two days drove me crazy. As trash began to pile up I asked, “Do you recycle?” They looked at me like deer in headlights. Was I speaking a foreign language? I really didn’t want to believe no one was recycling, the very least you can do to reduce your carbon footprint. Oh but let’s not go there. If I start talking about carbon emissions and sustainability I would have lost them for good. It seemed the concept of recycling and water conservation was lost in the rubble of half used water bottles, dumped out because we didn’t know who drank fro them last, and Styrofoam plates.
I decided it was best to lead by example and did my best to grab the plastic forks before they made their way into the trash, after all I was washing the real dishes, why not the plastic fork. I felt better on the trip home, knowing I had scavenged at least one large bag of recyclables to take home.
Do you recycle away from home? If not, I hope you will give it some thought. It really doesn’t have to be a big deal, just a change in your mindset.
I decided it was best to lead by example and did my best to grab the plastic forks before they made their way into the trash, after all I was washing the real dishes, why not the plastic fork. I felt better on the trip home, knowing I had scavenged at least one large bag of recyclables to take home.
Do you recycle away from home? If not, I hope you will give it some thought. It really doesn’t have to be a big deal, just a change in your mindset.
Monday, June 8, 2009
Did You See Earth 2100?
June 2nd 2009 ABC aired a special about the worst case scenario for civilization if we don’t take our present environmental situation seriously. You can learn more about it by visiting Earth 2100.com.
Now I’m a glass half full kind of person and I don’t particularly like to see stories of doom and gloom. But I understand how people who study how we are living today is affecting the environment are getting desperate, desperate for people to care.
I study, study green lifestyles, green technologies and green products. In my business I find it is very easy to separate people into two categories; those who care and those who are clueless. I’m not trying to be cruel; it just seems there is no in between. I am constantly amazed by people who don’t recycle, water their lawns while it is raining outside, and think the words environmental responsibility do not apply to them.
Well we all have heard the expression “It is what it is” and I’m not worried, life goes on. The Earth will survive and we will adapt. But I hope we adapt by using our brains, and working together. Realize we are all connected and all have value.
No preaching in this BLOG. I want you to be aware, check out Earth2100.com and make the decision that is right for you. As always, my best to you.
Now I’m a glass half full kind of person and I don’t particularly like to see stories of doom and gloom. But I understand how people who study how we are living today is affecting the environment are getting desperate, desperate for people to care.
I study, study green lifestyles, green technologies and green products. In my business I find it is very easy to separate people into two categories; those who care and those who are clueless. I’m not trying to be cruel; it just seems there is no in between. I am constantly amazed by people who don’t recycle, water their lawns while it is raining outside, and think the words environmental responsibility do not apply to them.
Well we all have heard the expression “It is what it is” and I’m not worried, life goes on. The Earth will survive and we will adapt. But I hope we adapt by using our brains, and working together. Realize we are all connected and all have value.
No preaching in this BLOG. I want you to be aware, check out Earth2100.com and make the decision that is right for you. As always, my best to you.
Tuesday, May 26, 2009
Do Aerosol Air Fresheners leave air fresh?
Interesting, an article I read in Organic LifeStyles Magazine, under Household toxins by Raymond Francis. The following are some interesting excerpts:
We accumulate toxins from air, water,and food. Surprisingly, most of our toxic load comes from sources in our own homes. Indoor air pollution poses a serious threat to the health and safety of our families Indoor air is usually five time more polluted than outdoor air.
Common household products contribute some of the most dangerous chemicals. Enter the interesting information about aerosol fresheners. A new study in the Archives of Environmental Health looked at the effect of aerosol air fresheners and found formaldehyde and phenol are components of air fresheners that interfere with the ability to smell by coating nasal passages with an oil film or by releasing a deadening nerve agent.
Aerosol products, from air fresheners to cleaning products and shaving cream, contain volatile organic compounds (VOCs), which can include known carcinogens such a benzene and known neurotoxin such as xylene. Studies have shown that within 26 seconds of exposure to such products, traces of these chemicals can be found in every organ in the body.
Daily use of air fresheners has been shown to cause adults to experience a 10% increase in headaches and 25% increase in depression. Infants living in these homes suffered significantly more earaches and were 32% more likely to suffer from diarrhea. The solution is simple: do not use aerosols, if you must, use them sparingly and with very good ventilation.
I always want you to know I am a glass half full person. My purpose here is to tell you it is time to pay attention to what we are using in our homes and businesses and to safeguard the air we breath. Since toxins seem to be unavoidable, we must take steps to reduce our exposure to toxins, nourish our bodies to fight off toxins and take saunas to detoxify our bodies.
To find out more, read the February March 2009 Issue of Organic Lifestyle magazine
We accumulate toxins from air, water,and food. Surprisingly, most of our toxic load comes from sources in our own homes. Indoor air pollution poses a serious threat to the health and safety of our families Indoor air is usually five time more polluted than outdoor air.
Common household products contribute some of the most dangerous chemicals. Enter the interesting information about aerosol fresheners. A new study in the Archives of Environmental Health looked at the effect of aerosol air fresheners and found formaldehyde and phenol are components of air fresheners that interfere with the ability to smell by coating nasal passages with an oil film or by releasing a deadening nerve agent.
Aerosol products, from air fresheners to cleaning products and shaving cream, contain volatile organic compounds (VOCs), which can include known carcinogens such a benzene and known neurotoxin such as xylene. Studies have shown that within 26 seconds of exposure to such products, traces of these chemicals can be found in every organ in the body.
Daily use of air fresheners has been shown to cause adults to experience a 10% increase in headaches and 25% increase in depression. Infants living in these homes suffered significantly more earaches and were 32% more likely to suffer from diarrhea. The solution is simple: do not use aerosols, if you must, use them sparingly and with very good ventilation.
I always want you to know I am a glass half full person. My purpose here is to tell you it is time to pay attention to what we are using in our homes and businesses and to safeguard the air we breath. Since toxins seem to be unavoidable, we must take steps to reduce our exposure to toxins, nourish our bodies to fight off toxins and take saunas to detoxify our bodies.
To find out more, read the February March 2009 Issue of Organic Lifestyle magazine
Tuesday, May 19, 2009
Blue-Green Olympic Games
The topic for the US Green Building Council’s guest speaker this month was Greening the Olympics. Concept creators are calling the Olympics, Blue-Green Games. Blue for clean air and water and Green for parks and nature. If awarded the 2016 Olympic location, Chicago will run the games with 100% renewable energy, use 20% less water, and create carbon offsets to account for spectator and athlete air travel. 75% of the Olympic facilities will go away after the games and all buildings will be built to LEED (Leadership in Energy and Environmental Design)standards.
The desire to go green is growing exponentially!
To learn more about the plan for Chicago 2016, visit www.chicago2016.org.
The desire to go green is growing exponentially!
To learn more about the plan for Chicago 2016, visit www.chicago2016.org.
Monday, May 11, 2009
Change is comming, some will struggle, some will flourish
Remember reading in history books the story of John Henry? It was a story about a hard working laborer who cleared tunnels for laying rail way tracks. Supposedly one day a salesman arrived on site to demonstrate a new steam-powered drill that he claimed could outperform even the strongest man. A race was set up between the man and machine to see which could blast through the mountain the fastest. At first the machine was in the lead, then John Henry caught up and just before the finish line, John Henry took the lead! Yeah, great story only he died right after the race.
I told this story to remind you about how we have historically resisted change and yet change still comes. The story above introduced the Industrial Age. Yes jobs were lost because machines could do some things better than human beings. But remember, that just freed us up to reinvent ourselves and grow. And we have grown. Grown from the Agricultural Age, to the Industrial Age, to the Information Age to the new age that is finally upon us.
I have heard many names for the new age approaching but what ever you call it you can be sure it will be met with resistance from those who will struggle to acceptance for those who will see opportunity in every new day and flourish.
I hope you will be part of the people who flourish. If you would like to read more about the interesting time ahead, you may enjoy reading "A Whole New Mind" By Daniel H. Pink.
I told this story to remind you about how we have historically resisted change and yet change still comes. The story above introduced the Industrial Age. Yes jobs were lost because machines could do some things better than human beings. But remember, that just freed us up to reinvent ourselves and grow. And we have grown. Grown from the Agricultural Age, to the Industrial Age, to the Information Age to the new age that is finally upon us.
I have heard many names for the new age approaching but what ever you call it you can be sure it will be met with resistance from those who will struggle to acceptance for those who will see opportunity in every new day and flourish.
I hope you will be part of the people who flourish. If you would like to read more about the interesting time ahead, you may enjoy reading "A Whole New Mind" By Daniel H. Pink.
Tuesday, May 5, 2009
The Member's Forum has begun, Participate!
The best part of building a community is the participation of others. It would be extreamly boring if all we offered was one person's advice, opinion and knowledge base. One person sharing your ideals is good but a community of people sharing expertise and ideas while possing challenging questions, moves us from thought into action. The Forum was created to do just that.
You must be a member to access the Forum so join our community and participate!
You must be a member to access the Forum so join our community and participate!
Monday, April 27, 2009
Do I really need to be Green?
If you are thinking that being GREEN so to speak is just a trend or if it is worth the effort to make changes in your business and personal habits, let me assure you... THIS IS NOT JUST A TREND!
I recently attended a sustainability summit geared toward owners of large manufacturing facilities and the message there was clear. If your business doesn't have a sustainability plan in place, you can't do business with us. In some states local governments have begun to tax businesses by the size of their CO2 emissions and water consumption. Federal tax incentives will increase for those taking measures to use less energy and water, something the salon and spa industry use a lot of. Go to NAEFSS.org for more information.
If you are a member of the National Association of Eco-Friendly Salons & Spas, you are on the right track, if you are not, take the first step and join.
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